In this 2021, Free to Play Summit talk, King’s lead for narrative design in Stockholm will walk you through how narrative can best be woven into an event’s design. We’ll look at case studies from Candy Crush Saga and Soda and talk about the key story components these games have used to create emotional engagement and strengthen completion, retention, and gross bookings.
Head to GDC Vault (http://www.gdcvault.com) for the latest video-on-demand sessions from GDC 2022—with several GDC videos available to watch for free!
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