Narrative Breadcrumbs: Guiding the Player Experience with Live Events

In this 2021, Free to Play Summit talk, King’s lead for narrative design in Stockholm will walk you through how narrative can best be woven into an event’s design. We’ll look at case studies from Candy Crush Saga and Soda and talk about the key story components these games have used to create emotional engagement and strengthen completion, retention, and gross bookings.

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