Category: Research
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Optimize video semantic search intent with Amazon Nova Model Distillation on Amazon Bedrock
Optimizing models for video semantic search requires balancing accuracy, cost, and latency. Faster, smaller models lack routing intelligence, while larger, accurate models add significant latency overhead. In Part 1 of this series, we showed how to build a multimodal video semantic search system on AWS with intelligent intent routing using the Anthropic Claude Haiku model…
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Power video semantic search with Amazon Nova Multimodal Embeddings
Video semantic search is unlocking new value across industries. The demand for video-first experiences is reshaping how organizations deliver content, and customers expect fast, accurate access to specific moments within video. For example, sports broadcasters need to surface the exact moment a player scored to deliver highlight clips to fans instantly. Studios need to find…
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Nova Forge SDK series part 2: Practical guide to fine-tune Nova models using data mixing capabilities
This hands-on guide walks through every step of fine-tuning an Amazon Nova model with the Amazon Nova Forge SDK, from data preparation to training with data mixing to evaluation, giving you a repeatable playbook you can adapt to your own use case. This is the second part in our Nova Forge SDK series, building on…
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From hours to minutes: How Agentic AI gave marketers time back for what matters
Your marketing team loses hours to page assembly, coordination emails, and review cycles. These manual workflows keep teams from their most important work: identifying what problems customers face, crafting messages that resonate, and building campaigns that drive meaningful engagement. In this post, we share how AWS Marketing’s Technology, AI, and Analytics (TAA) team worked with…
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7 ways to travel smarter this summer, with help from Google
The latest tools from Google can help you plan trips, find a great deal and explore your next destination.