WordPress has been offering businesses an easy way to build corporate websites for years. And with over 58,000 plug-ins, it’s never been easier to improve functionality. If you use WordPress, we recommend adding these six must-have WordPress plugins to level up your business website.
1. Contact form: WPForms
Your customers should never struggle to contact you. If they can’t easily find a way to get in touch, they’ll bounce and you’ll lose a potential sale. Make it easy for them to reach out with the WPForms plugin.
WPForms is easy to install, and the drag & drop feature makes it simple to build contact forms, conversational forms, email subscription forms, online order forms, and payment forms. You can even create surveys and polls.
2. eCommerce integration: WooCommerce
Most Americans (around 91%) shop online or start off researching products and services online. If your website and the online experience are not up to scratch, customers will shop elsewhere.
Turn your website into a professional eCommerce store with WooCommerce, the most popular eCommerce plugin for WordPress. There’s also a suite of WooCommerce plugins that will elevate your customer’s experience, including:
WooCommerce Wholesale Suite for bulk buyers.
YITH WooCommerce Compare to allow customers to compare products.
● YITH WooCommerce Quick View has a pop-up window so that customers can see product details and add to the cart without clicking through to the product page.
YITH WooCommerce Wishlist plugin so customers can save products to their wishlist.
WooCommerce Multilingual for translation into other languages.
WooCommerce PDF Invoices & Packing Slips.
3. Building landing pages: SeedProd
A good landing page can increase conversion rates by 2.35%. That’s the average rate, but some top-performing sites see conversion rates of between 5.31% and 11.45%. Even at 2.35%, imagine how much more revenue you can snag if you use landing pages to promote existing products or launch new products.
SeedProd is the number one WordPress plugin for creating effective fast-loading landing pages without hiring a website designer or programmer to write code. SeedProd has over 100 templates, color schemes, and font pairings. It features a drag-and-drop builder, section blocks for easy customization, and eye-catching headers and call-to-action buttons.
The premium subscription allows integration with several email marketing services like MailChimp and Constant Contact.
4. Customer support: Zendesk
Just as quickly as customers come, they can go. Poor customer service will drive them away. Long wait times, slow response times, lost tickets, and being shuffled from one department to another leads to frustrated customers. Inefficient customer service can kill all the good work you do in attracting and converting customers.
Every business should invest in customer relationship management software. A CRM system will centralize your customer data so that agents can easily view a customer’s history. WordPress has partnered with Zendesk to provide seamless integration between the two platforms.
With Zendesk, whether a customer uses your website’s contact form, live chat, or posts a query in the comment section of a blog post, all queries flow into Zendesk’s ticketing system. All tickets are accessible in your WordPress dashboard, so you won’t have to leave your website to handle queries on a separate platform.
5. Boosting website speed: WP Rocket
WP Rocket is a caching plugin designed to speed up your WordPress website. Customers don’t like waiting for a website to load. Fifty-seven percent say they will abandon a site that takes more than 3 seconds to load. WP Rocket offers page caching, browser caching, cache preloading, and compresses Gzip files, which help boost website speed.
High-resolution images are notorious for slowing down websites. WP Rocket offers Imagify, which compresses image files and lazy loading, which defers the loading of off-screen images until the user scrolls down to them.
This plugin also speeds up eCommerce sites by automatically excluding conflicting pages like the “cart,” “checkout, and “my account” pages from the cache.
6. Website security: Sucuri
Online security is a concern for every business and WordPress offers a solution for this too. Install Sucuri and benefit from immediate protection from website hacks and DDoS attacks. Security breaches can result in customer information being accessed, or your entire customer database could be lost instantly.
Sucuri’s firewall will monitor your website at all times, alert you to threats, and automatically remove any malware. Sucuri can also perform regular backups and restore your website should an attack occur.
Upgrade your WordPress website and boost your business
Competing in business is tough. Without the right tools, it becomes even tougher. Providing a fast, user-friendly, and seamless online experience is no longer an option. It’s a must.
If your website is slow and clunky, now is a good time to upgrade it. These six simple plugins are easy to install and can kick your business up a notch in 2021.
Image Credit: keira burton; pexels