It is a fact that marketing is the backbone for a strong and prominent business. This helps businesses evolve and become better by introducing new and effective strategies.
Marketing also tends to work on the most delicate projects and bring the highest revenues from them. Marketing is the best way to give a product the identity it needs to be known in the market.
Top 7 Marketing Strategies You Can’t Ignore in 2021
From spreading awareness to influencing a customer’s purchase decision, it has the power to do it all. Marketing strategies returns work with a 5:1 ratio when analyzed with the cost spent on them. However, with the invention of technology, businesses have inclined more towards digital marketing by investing around 75% of their budget.
The demand for digital marketing has touched the sky in recent years.
Marketing has become essential, especially after the global pandemic — and almost every individual relies on electronic means to make purchases.
Hence, this leaves a business with a plethora of opportunities. All they have to do is hit the right strings by designing suitable tactics followed by appropriate strategies.
As a strong business, you will have to seek perfection in everything you do, and marketing strategies have to be seamless.
Nonetheless, if you are confused about where to start and what to do, then get started on this article to know about the top seven marketing strategies to be applied in 2021.
1. Content Marketing
Content marketing leads the list by the enormous effects it brings on the revenue generation of a business. It involves everything from images, to videos, to engaging texts. The global revenues for content marketing, according to Statista, is 42.15 billion U.S.D in 2019. It is widely used by businesses to increase customer loyalty to the brand.
Moreover, according to CMI, 86% of B2C marketers believe content marketing is the key most effective strategy to drive profitable outcomes. It has a major impact on business because it can utilize the information given to a brand correctly and align it with the business goals.
Content also plays a vital role in increasing the visibility of a business by having an appearance on different platforms such as Wikipedia.
(Pro tip: if you buy a Wikipedia page, it will enhance the productivity of your business by giving it an edge over competitors in the market). What’s more interesting is that people actually opt for Wikipedia page writing services to generate relevant and unique content for their pages.
2. Social Media Marketing
If you want to gain maximum audience attention, then social media is your ultimate answer for it.
Combining all the stats of social media users from every social site, you will be amazed to know that the revenues from SMM are supposed to reach USD 48 billion in 2021. This huge number is possible because of the likeability of content present on social media that people witness every day.
Social media is the cheapest and most effective form of marketing that shows results in real-time.
Moreover, 83% of B2B marketers around the globe at least have a prominent account on either Facebook, YouTube, LinkedIn, or Twitter.
Social media platforms are the game changers for businesses, no matter in what situation a company is stuck in. The best part about social media marketing is that it works as the finest lead-generating tool without the customers having an idea of them being persuaded by the business.
3. Conversational Marketing
How many times have you been impressed by a business for getting instant replies to your queries? You did appreciate the efficiency of the business, didn’t you? Hence, as a business, you have to be that efficient too by adopting conversational marketing strategies.
It is when a business simply interacts with the audience, either through customer support or direct chat responses. Conversational strategy is completely customer-oriented and makes a user (customer or consumer) believe that you are available for them to repay their loyalty.
Today, around 90% of the customers want their favorite brands to have a chat option for convenient communication. This does not only satisfy the customers but also allows a business to save a good amount of time on sales strategies.
The reason is that the conversations between the business and users happen rapidly, and customers can easily make their purchase decision right away.
4. Search Engine Optimization (SEO)
Talking about effective marketing strategies and not mentioning Search Engine Optimization would be a huge mistake.
SEO is an organic way for businesses to reach the top of the search engine (Google, Yahoo, or Bing) upon user search. SEO is used to increase awareness of a brand by generating more traffic to its website.
As much as it seems easy to do, SEO needs time and smartly planned tactics.
If one thing goes wrong and the website fails to meet the standards of the search engine, it will instantly be taken down from the web. The good thing about SEO is that it does not stop with time. Its requirements keep changing as the user demands change and technology proceeds.
For instance, Google updates its policies every year with slight policy changes quarterly.
SEO gives you wide opportunities to be visible to your audience purely based on authenticity and uniqueness. Moreover, it is also a cost-effective way to invest less and generate more in the form of profitable revenues.
5. Brand Story
A great way to connect with your audience is to capture their attention by creating an emotional bond with them. Nonetheless, the best way to do this is to tell your brand’s story.
No matter how busy your customers are, they will always have time to dig into information about their favorite brands. The brand story allows you to talk about yourself, your existence, and, most importantly, your love for your customers.
The more a business puts in efforts to connect with its audience, the more value it creates for itself in their hearts.
Emotional connection is an essential element for success. Hence, in a survey of Customer Thermometer, 90% of the customers have an emotional attachment to their most-liked brands.
6. Email Marketing
Getting a 4200% Return on Investment is possible when you invest in email marketing. Yes, when you spend $1 in email marketing, you get back an ROI of $42.
This is one of the oldest yet most powerful marketing strategies that sophisticatedly presents a brand to the customers. Nonetheless, it also works smoothly when it comes to lead generation in real-time.
Email marketing is used for targeting specific niches to cater to their needs directly. Other leading strategies such as PPC can be carried forward through emails.
7. Direct Selling
There is nothing better than interacting with the audience directly for selling purposes. This strategy is one of the pioneering concepts of marketing where a business would send its representatives to make one-on-one sales by informing the customers about the benefits of the offered products.
No matter how much the experts debate on the effectiveness of direct selling, this strategy still generates a revenue of 63 billion USD for the business world.
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